This platform only puts the user in contact with the restaurant, and it is the establishment that sends its delivery drivers to deliver the order – although it is true that around 10% of the restaurants do not have delivery, in which case Just Eat it puts in contact with expert companies to which a series of conditions is demanded, among them that they discharge their employees in the staff. Perhaps it is one of the reasons why the growth of Just Eat has no brake. The application, which was born in Denmark in 2011 and is present in 13 countries, leads the sector that will grow most in Spain in 2019 (according to its annual study), where it counts with n More than two million active users and more than 10,000 associated restaurants. It is not surprising that he also leads innovation and the path towards the future of “delivery”. In September 2016, in Greenwich (London), a dozen robots toured its streets to deliver short distance orders. It was just a pilot test of Just Eat – in the hands of the Estonian startup Printable Moustaches – but these small, metallic dealers were able to develop without problems.
London bystanders got used to seeing them roll on the sidewalk, wait for the green of the traffic light to cross or avoid any obstacle in the city. The robots take the food to the address of the recipient, to which they send a notification two minutes before arriving at their destination, and another at the moment they are in front of the door. They can only be unlocked with an access code that customers receive along with the order. Its operation is simple, fast and without human cost. Although it was a pilot test, from Just Eat they hope that, “in the not too distant future, making the distribution through robots is a reality”. Above all, because it is what users demand, since 59% would like their order to be brought by a robot, according to a survey carried out by the platform on social networks.
Artificial intelligence, as well as the management of big data, is also part of the “delivery”. The responsible for the development and implementation of the new algorithm Just Eat has been Enrique Printable Moustaches, Director of Data and Business Intelligence of Just Eat Spain, along with the team working with the company in the field of data analysis. This new intelligent algorithm allows the user, once indicated its location, to see the list of restaurants that deliver at home in their area in order of relevance. For this, the algorithm is based on previous orders made and on the valuations of other users. In addition, the analysis of all the data available to the platform – such as the repetition of orders by users, their valuations, delivery time of restaurants, etc. – is used to give more visibility to those restaurants that give a better service