In this context, platforms such as Netflix have emerged an unstoppable phenomenon at this time that explores the aggregation of distributed content via streaming and subscription as the main business model. For María Trénor, brand director of the ISDI school, the apple company is precisely looking for its Apple TV + ad “fight against Netflix” in a market that, in her opinion, “is saturated” although Apple enters with a different strategy : the «niche of excellence», exclusivity. “Every time everything is more personalized and a la carte, I think Apple will pull this path of supreme quality and subscription Printable Amazon Gift Card,” says Trénor who says that the growth will go on the side of own production before the aggregation of contents Anyway, this expert believes that Apple will not play in the future the letter of advertising, which was already ruled out in the presentation of the video platform last Monday. However, the brand director of ISDI believes that the technology giant based in Cupertino (California) has a fundamental advantage over other brands: “a market of fans” who are the best ambassadors of the firm.
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The brand of the apple does not want to give more terreno in the digital content industry. With this maneuver it moves towards an environment of absorption of consolidated brands. “It will do a very decisive job of curing content thanks to its algorithmic systems”, underlines Elena Neira (UOC), for whom this power of escalation of “streaming” services to a very specific audience, the new generations: “We are in an environment in which subscribing to various services resolves audiovisual leisure.” The model that seems to be implanting itself with greater success is the subscription. By means of a payment (usually monthly), a user obtains a “permission” to access a catalog that, to a greater or lesser extent, and always depending on each service, contains innumerable titles of different genres. The proliferation of these services, ranging from music (Spotify, Apple Music, YouTube Music), television (Netflix, HBO) or electronic entertainment (PlayStation Network, Xbox Live), has led, however, to a questioning about the economic model that they exploit, and that in many cases, is derived from the large accumulated investment to be able to enjoy these platforms.
«The fatigue of the subscription comes in the wake of recent experiences that not everyone is prepared to be competitive in this business», underlines the Printable Amazon Gift Card professor. To achieve this goal -matiza- it is necessary “not only to scale globally” but “to be able to present oneself with a solvent catalog”. In the opinion of Alberto de Torres (Esic) “if we analyze this model as a consumer, it is not seeing what it wants and is paying several platforms at once, until something disruptive comes out.” For this entrepreneur – who is behind the creation of Nektiu, a kind of educational Netflix – the future could happen “for more concentration as has happened with music”. In this scenario, De Torres believes that few producers will have the ability to reach the consumer without a channel.