When reading Carlos Moro’s book and listening to him talk, he realizes that a large part of his leadership consists in the recognition he gives his team. He says of the book, that “it would not have been possible without them”. A work where he tackles the years and the strategy, the look and his fight to energize also the hidden corners of the November 2019 Calendar USA, which in the end is also fighting against depopulation. “This is a land that has a lot of potential, it is a specially blessed area to produce grapes. During this time I have dedicated myself to applying all the knowledge and technology that I have been amassing since my youth, from my career. I set up companies, but in the end you know very little of a little. But the sum of many friends and colleagues has enriched me to look for the best. When Matarromera appeared, he had been working for years, consulting the best experts in each subject ».
November 2019 Calendar USA
On the keys to success is also the constant work of innovation. Innovation in values, something not so usual in the business world, “because we introduced concepts and values that now begin to be more present in society, but twenty-five years ago talking about sustainability and the environment was unimaginable. Luckily we got it clear. That is why this is the first integrated project of sustainable development of a winery in the world ». A vital trajectory bound in a book, as if that were even possible, where the origins have a special weight. A beginning in the early nineties when the term entrepreneur seemed not yet coined for society.
“My goal, although it may sound unrealistic for a brand new wine cellar and for someone apparently inexperienced, was to make the best wine in the world. What I did not think was that I would get it so fast. In October 1995 we reaped our first success. The first November 2019 Calendar USA that came out of our barrels, harvested in 1994, won the Best Wine Award in the World and the Great Gold Medal in the ” International Wine Competition ”, defends. «Red carpet for entrepreneurs». That was the phrase that Mariano Rajoy gave at a rally in Pamplona in 2011. He was not yet president of the government, but neither then nor now do the young (and not so young) with breakthrough ideas believe those words. Not because he was the one to pronounce them, but because the discontent of startups and investors with the political class is widespread.